Get Together This Holiday at AE.

American Eagle Outfitters Continues with Strong

Marketing Campaign For Holiday Season

PITTSBURGH, Oct. 18 /PRNewswire/ --

American Eagle Outfitters (AE) today announced that its "Get Together" marketing campaign will remain unchanged for the holiday season. While other retailers and companies are looking to adapt or change their marketing initiatives due to the current tone of the country, AE will proceed with its original campaign, highlighting the importance of friends, family, and getting together.

"The 'Get Together' theme is resonating now more than ever not only with AE's core demographic of 16-to-34 year olds but with the nation as a whole," said Michael James Leedy, chief marketing officer at American Eagle Outfitters. "AE's commitment to the American way of life has always been a focus of our marketing campaigns and our Company's inherent philosophy. Little did we know how relevant our campaign would be when we planned it last spring."

AE began advertising on television this past July for the back-to-school/fall 2001 season. The spots focused on young people hanging out in a group, talking about the importance of friendship, individuality, and living life to the fullest. The theme continues for holiday with :30 and :15 second spots entitled "Get Together." The spots will begin airing mid-November on networks such as MTV and The WB and will include images of an ethnically-diverse group of young people at home sharing the holidays together and grooving to hip-hop band Bad Ronald's soundtrack with the refrain "Get Together". AE's "Get Together" print campaign compliments the TV ads and all in-store marketing materials. Ads, which have already appeared in Rolling Stone's 10.25.01 issue, will also run in November and December issues of Teen People, Seventeen, InStyle, Jane, ESPN, and Maxim.

"AE has a unique understanding of what's significant to our customers," Leedy said. "In light of our nation's recent events, our campaign is more relevant than ever."

About American Eagle Outfitters

Founded in 1977, American Eagle Outfitters (Nasdaq: AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, clean, and versatile clothing for 16- to 34-year-olds, providing high-quality merchandise at affordable prices. AE's lifestyle collection offers casual basics like khakis, cargos, and denim complemented by fashion tops such as rugbys, polos, and plaids.

AE's Canadian subsidiary, Thriftys/Bluenotes targets a slightly younger demographic, offering a more urban/suburban, denim-driven collection for 12- to 22-year-olds. American Eagle Outfitters currently operates 616 AE stores in 47 states, 46 American Eagle Outfitters stores in Canada, and 111 Thriftys/Bluenotes stores in Canada. AE also operates via its Internet business, ae.com.

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